ENVIRONMENTAL IMPACT
ENVIRONMENTAL IMPACT
Our products are crafted from unused and discarded parts of the coconut tree. This helps decrease landfill use and reduce pollution that would have been caused by burning these materials thereby contributing to a cleaner and healthier environment. the waste produced from coconut farming needs at least an average of 10 years to decompose. For example, in Georgetown which is the capital of Guyana, more than 20 tons of coconut waste is produced in a single day. Meanwhile in Philippines, a whopping 2.2 million tons waste is produced annually from discarded coconut shells alone. We are trying our best to reach as many regions across the world as possible to help reduce the environmental harm caused by coconut waste.
ECONOMIC EMPOWERMENT
ECONOMIC EMPOWERMENT
Nearly 95% out of the more than 50 billion coconuts grown in the world are owned by an estimated ten million farmers and most of them have no sustainable solutions to disposing coconut waste. This is primarily because their average daily income is less than two dollars. While their main goal is to make ends meet and provide for their families, waste disposal is not on top of their priorities. At Nariyal, we have been able to economically support these farmers by offering to buy the discarded shells and other usable wasted parts of the coconut tree. We do not negotiate or bargain and pay them the price they quote. We then collaborate with artisans within their community to help craft our products. Most of our artisans are women who seek financial independence in supporting themselves and their families. Our team helps them with the necessary training, safety equipment and other resources required to complete the tasks. Our commitment to fair trade and ethical practices provides global artisans with economic opportunities and fair wages. This empowerment improves their quality of life and supports their communities, fostering sustainable economic development.
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
Ever since we launched our brand, we have received great feedback not just from our customers but from everyone we have been associated with. This includes our growing number of team members, our farmers whom we source the raw materials from and our beloved artisans. We try our best to educate and influence our customers to choose sustainable and eco-friendly products through our dedication to quality and sustainability. This leads to a shift in market demand towards environmentally responsible products, encouraging other businesses to adopt similar practices. As people become more aware of the environmental impact of their purchases, they are more likely to choose products that align with their values. This shift in consumer behavior can have a significant positive change across industries.
CULTURAL PRESERVATION
CULTURAL PRESERVATION
By promoting artisan-made products, we support traditional craftsmanship and cultural practices. This not only preserves valuable cultural heritage but also helps artisans maintain their craft for future generations. Our efforts help to ensure that these traditional skills are not lost in the face of modern manufacturing methods. In a world of Artificial Intelligence and Automated Manufacturing, we wish to stay traditional and authentic. We firmly believe that no machine can ever replace the handcrafted elegance and purity of handmade crafts. By bringing these beautiful, handcrafted products to a global market, we help to raise awareness and appreciation for these cultural treasures, fostering a deeper connection between consumers and the artisans who create them.
COMMUNITY ENGAGEMENT
COMMUNITY ENGAGEMENT
We are a Vancouver based brand, a city that is famous for its approach and support towards sustainability. Vancouver is also ranked as one of the best sustainable cities in the world. As a testament, our brand serves as a great example for the support and encouragement we have received for our initiatives. We engage with local communities such as Support Local BC to spread awareness about sustainability and involve them in our mission. Through workshops, events, and partnerships, we foster a collective effort towards a sustainable future. By working closely with community leaders and organizations, we can tailor our efforts to meet the specific needs and challenges of different areas. This grassroots approach ensures that our sustainability initiatives have a real and lasting impact.